ABSTRACT: This article is a reflection of how the Deutscher Werkbund was essential for the definition of principles of global and integrated design, which were the origin of what has come to be known as Corporate Visual Identity. It was used a noninterventionist methodology, based on the literature review, that allowed to confront several projects of visual identity developed during the twentieth century.   KEYWORDS: Deutsche Werkbund; Corporative identity; AEG; Global and integrated design (...)

ABSTRACT: This article deals with the method of designing a type-icon-graphic sign of Corporate Visual Identity. The methodology is active interventionist and considers the results of the research project entitled Graphic design as a form of language: the "why" of the signs of Corporate Visual Identity in relation to "for what", as well as the design method presented by Jordi Llovet (1979). The case of exploratory study has allowed to observe how to design a graphic sign taking into account the meaning intended for the brand.   KEYWORDS: type-icon-graphic signs; (...)

ABSTRACT: In this paper the author deals with the articulations of the image in the communication process used in design, the relations and differences between saying or showing through a reflection by the main types of expression through image.   KEYWORDS: Graphics; Photography; Photography; Image; Speech (...)

ABSTRACT: The current debate on culture must include, once and for all, the Design. This questionnaire raises some questions that can be debated. I invite you to participate, whether you are a professional or not, and I appreciate your answers that will help clarify aspects of the role of design in the 21st century.   KEYWORDS: Design; Wellness; Survey (...)

ABSTRACT: Images and texts have significant limitations. The graphic elements of signage components, as a privileged means of transmitting information, lack a new universal and instantaneous sign language, which contributes to the pursuit of its objectives: to transmit clear and unambiguous messages to the user, contributing to the improvement of the accessibilities. The systems of signs are often empirically conceived, ignoring the basic concepts, which leads to disregard for the imposed norms, multiple systems, incoherent, illegible and difficult to decode. Systems, consisting of a (...)

ABSTRACT: After the optical process of photocomposition dominated the twentieth century, we tapered into the digital age. With it, the typographic application was also rebuilt. Rodríguez (2005) makes the transition between the two platforms, always having in common the basis of all the typographic construction, the calligraphy. Although still to be unveiled, this article intends to expose the different typographic languages applied to the digital process, as well as to describe the various concepts inherent to it. KEYWORDS: Typographic Lexicon; Typographic formats; PostScript; (...)

ABSTRACT: In the extensive production destined to the gaze, we are confronted with a consequence: the high density of visual reality that accumulates us, in front of possibilities of perception that do not increase in the same proportion. From a certain level of information our perceptual system exhausts the possibilities of processing the data received, producing a kind of visual stress caused by the disorder and the chaos in which our environment becomes. KEYWORDS: Environment; Design; Habitat (...)

ABSTRACT: Typography is the skin of the alphabetic code. The code, as a set of structural signs produced by an emitter and decoded by a receiver, has to be distinguished from the typography, which corresponds to the formal and figurative interpretation of the code initially prescribed. In the same way as in the context of the history of writing we refer to the Greek, Cyrillic and Latin alphabets (official alphabets of the European community), also in the case of the history of calligraphy and typography we are obliged to find a nomenclature that suits Systematic and invariable form to these (...)

ABSTRACT: This study it contains an inquiry through bibliographical research on the subjects luxury, market of the luxury, luxury branding and as the Graphical Design can support the actions of these. They are boarded subjects as the conceptualization of luxury, the participation of the brands of luxury in the world-wide market, the behavior of the consumers of luxury brands and also the participation of the Graphical Design in the actions of luxury branding. For this, it is made a survey between administration authors, branding, design and also of philosophy, history and economy. It is (...)

ABSTRACT: This paper is a short path about how brands became Corporate Visual Identity Systems. Some of the biggest and emblematic corporate identity projects are helpful to understand which motivations create the corporate identity system. It& (...)

ABSTRACT: Result of the research project "Gráfica Encartada. The graphic landscape of the Encartaciones ", financed by the University of the Basque Country and the Association for the promotion of local tourism ENKARTUR, we present a reflection on the details that stand out spontaneously to our gaze, favoring the re-discovery of a fragile heritage that configures The future of our places. After the process of registration and classification of various graphic manifestations contained in different urban environments of the region of the Encartaciones -Vizcaya- we propose to (...)

SUMMARY: Go ahead that the title of the article I owe it to the great Gerard Unger; After a conference at the third international conference on typography (Valencia, 2008) I asked him if he used or, at least, if he had tried parametric systems of type design like metafont. It was then that I first heard the distinction between synthetic and organic typography, and the impression it gave me was that of a genius of overwhelming simplicity, of those that distinguish the great masters. KEYWORDS: Gerard Unger; PostScript; Synthetic typography; Organic typography. (...)

ABSTRACT: The city is a complex system that is known in innumerable ways. Municipal graphic symbols, in the sense of concentrating on visual expression, knowledge of history, geography, heritage and economic activities of cities, constitute one of these vehicles of identity transmission and, for this reason, are an important reference in the formation of Image we make of it. On the other hand, the cultural diversity of the world village puts the identity of each culture at risk. In this global perspective, it is important not to overlook our cultural heritage. The graphic symbols of the city, (...)

ABSTRACT: In 1909, with the participation of government representatives from several European countries and at the initiative of the French government, the first International Conference was organized to discuss problems related to motor traffic. At the session an International Convention on Road Traffic, ratified by several countries, was adopted. The year 1909 can then be considered as a milestone for road marking in the direction of its regulation, standardization and application to a wider territory. KEYWORDS: Road signs; Signal; Sign. (...)

ABSTRACT: This paper deals with the relationship between form and function within an information design project, specifically wayshowing. It is an explanation of the process of creating systems of wayshowing, making compatible aesthetic, functional and symbolic aspects. Some design principles are clearly derived from close contexts such as industrial design, graphic design, morphology and experimental psychology, or business management and construction. The results consist of an explanation of a three-point formula: Reliability, Utility, Satisfaction.   KEYWORDS: Reliability; Utility; (...)

ABSTRACT: Typography is the visual register of orality. As speech must obey certain criteria for its effective learning, the universe of Typography, beginning in writing, also requires an intransigent process for its correct usability. Its proper application requires some basic rules, considered as golden of this visual art, that become indispensable in the moment of the trajectory between the traditional and the digital. The methodological configuration of this exposition was based on two essential aspects: on the one hand, although limited by its scarcity, the existing literature contributed (...)

ABSTRACT: This article is a reflection on the use of narrative in Communication Design. It analyzes the importance of narrative on orality and literacy in a social context, as well as some examples of everyday life where the narrative takes on a crucial role in communication. Its application into the creative process of design empowers, in many cases, the communicative possibilities with the user through the emotional and symbolic carried by the objects.   KEYWORDS: Narrative; Communication Design; Graphic Design; Communication; Orality; Literacy; Stefen Sagmeister. (...)

ABSTRACT: If there is an element that characterizes our time is synthesis, which brings us to have shorter time to production, but mainly for the use of communication. The question is whether there are privileged forms of representation that are capable of being synthetic, but at the same time semantically rich. Objective of this paper is to analyze how privileged form of representation of the silhouette and, using examples derived from the world of graphics and short forms of audiovisual communication, the emergence of meaningful features that make it an especially attractive to (...)

ABSTRACT: Based on Charles Sanders Peirce´ Semiotics, this paper aims to present how television identity, consisting of on-air vignettes, can be understood as a semiotic object. The analysis of GNT case aims to observe, in experience, how the relationship between different types of signs – sounds, images and text – impacts on the meanings the channel wishes to transmit to its target.   KEYWORDS: On-air; Semiotics; GNT Channel. (...)

ABSTRACT: There are many theoretical and practical developments of what would be the basis and communicating the corporate identity of business entities, with a little development and solutions for institutions and corporations outside the scope of business. The identity includes the conceptual, physical and actions that determine the existence of a corporation. It is a concept, an idea, and a type of building, some directors and certain employees, officers and public demonstrations that are impregnated with the activity and the service we offer. It is, in short, the referent as a set of (...)

ABSTRACT:  One of the actual biggest problems in big towns is the visual pollution. The advertising has become a necessity for any type of business, resulting in the use of as urban spaces as possible like fronts structures, lights, with too many colors and details to keep the attention of sight, thus becoming an important problem for the social and cultural coexistence. The work of graphic designer can reduce this problem through the concepts of visual identity applied on the enterprise building front, giving harmony in the colors and spaces where they can apply the advertising without (...)

ABSTRACT: Loved by some, hated by others, the ads are out there and are part of the public space. There are those who see in them life, color and rhythm, authentic visual narratives, live, in the city. However, there are also those who simply see visual noise. The theme is controversial, but it is part of the current reality and, rather than being idolized or ignored, perhaps the understanding of its genesis and its importance for the city is a strong contribution to its proper integration. This article is part of the historical introduction of the master thesis "Outdoor advertising in (...)

ABSTRACT: Brazil has a long tradition of comic books. However, the beginning of foreign comics diffusion in the 1930s was followed by a weakening of Brazilian product, starting a long history of failure cases that lasts up to nowadays. On top of the very few exceptions is Mauricio de Sousa, Brazil& (...)

ABSTRACT: When we perform the act of reading, there are several factors that interact in the process of decoding and visual appropriation of the area where the text is. Thus, a set of relations between four elements is established. First, the typographic characters, as the smallest cell of the written communication. In a second place, the White space (where there is no text), often overlooked by those who draw the book. White plays a fundamental role in structuring and is as important as the letter itself in any typographic medium. Literacy is another aspect of great importance when we speak (...)

ABSTRACT: This paper interprets and classifies contemporary graphics developed based on artifacts, "zooliths", found in archaeological sites (sambaquis) of the State of Santa Catarina. The Theory of Form and classification of graphics are considered in the interpretation of graphical representations. By their formal characteristics and figurative and its relationship to regional culture, the graphics are also presented as regional brands for use in projects Design.   KEYWORDS: Graphics; Visual Standards; Archaeology; Surface Design. (...)

ABSTRACT: This article discusses the nonlinear methodology applied to design projects, based on the principles of instrumentalist epistemological doctrine. The knowledge theory is based on different thoughts or doctrines and these relate to various science and its application areas, assisting in the development of human knowledge, as a result of interpersonal interaction and relationship with the natural and social environment. Despite the question of true knowledge, the scientific-technological method was appointed as a tool for validation of the formal procedures, especially in the area of (...)

ABSTRACT: The visual identity is based on a semantic relationship of several signs that make up a coherent system. A bimédia language formed by text and image complement to create an understandable message. This study aims the use of non-verbal communication in the corporate visual identity design project, contextualizing the role of the designer as mediator for informational corporate message to their audiences.   KEYWORDS: Design; Visual Identity; Nonverbal language. (...)

ABSTRACT: This article addresses some aspects based on a broader research project that has served him as background and support: Visual Communication and Inclusive Design-Colour, Legibility and Aged vision, a Design PHD project at FAUTL. Within that project we studied vision, colour vision, changes and decreasing of visual capabilities with ageing process, chromatic contrasts, legibility, typography, reading conditions; applying specific design principles to projectual practice, we have established the connection between Inclusive and Visual Communication Design. When we design for target (...)

ABSTRACT: The high-resolution screens are not new-there prototypes documented already in the eighties, but apparently it& (...)

ABSTRACT: The processes in visual communication were transformed with the changes in information design. The study aimed to comprehend the information’s transmission in a fashion website. The researched highlighted that the information were transmitted mainly through images. These were shown efficient to explain, feel, transmit and make sensitive the content to the user.   KEYWORDS: Design; Communication; Fashion; Brand. (...)

ABSTRACT: Various authors have written about the importance of drawing in design methodology. Their general conclusion points drawing as an essential tool for design research, as it allows investigation of several alternative solutions in design process (Cross, 2007). The recent profound changes in design nature (Norman, 2011), justify a discussion on the purpose of drawing in design courses. As a consequence of this new reality, the educational institutions face the challenge of the definition of their curricular structures and teaching methodologies. Among others, concepts such as (...)

ABSTRACT: Organizations are adapting to a new market, where people have a more active role in how they should act in the way in which they operate. Among these changes, the design emerges as a tool for differentiation among its competitors, making it one of the largest items of focus towards businesses. According to Martins and Merino, design transcends the creation of simple graphic elements, it contributes adding values as a suitable image, with responsibilities towards society. These values and other concepts, such as vision, mission and culture of the organization are part of the essence (...)

ABSTRACT: Several attempts have been undertaken in order to find a general definition of graphic design, and to establish a methodology that, when followed, ensures good results. However, and despite the usefulness and importance of the methodologies created, these do not guarantee a successful outcome. A graphic design project always depends on a factor difficult to explain and materialize, which is creativity. Many studies about creativity have been developed, mainly by the human sciences, such as psychology. In this paper, we try to understand the importance of creativity in the graphic (...)

ABSTRACT: The visual corporate identity is fundamental for the communication strategy moment, for that is its graphic narrative the unifying element of entities and services corporate image. Therefore considering that the concept of a brand is no longer for consumers only, the research project MAGISTER – Portugal late gothic architecture: protagonists, models and artistic exchanges (15th-16th centuries) – thought it was important to give an identity to this investigation project, starting an effective and consistent communication strategy. From this moment on the graphic designer (...)

ABSTRACT: To research graphic design in a globalized context it is primordial to consider cultural, social, historical and even anthropological studies to fully understand the aesthetics’ choices made by the designer’s. Being the “Japanese graphic design” a topic still to be better understand in the West, it is mandatory to gather information from primary sources. These data will be analyzed with support of secondary sources of information about Japanese visual communication, social and cultural studies. This paper presents comments about the result of a survey applied (...)

ABSTRACT: Cocreation has been seen as a critical success factor for building and positioning brands and a variety of benefits are attributed to it. This article focuses on the presentation of the characteristics of the application of cocreative methods at the initial stage of the processes of territorial branding of Alvito, with the aim to provide parameters for the application of these methods in the phases of fieldwork of territories brand management and help building a more precise and realistic articulation of which benefits to expect from future applications of these methods in the (...)

ABSTRACT: In current days, the technology in materials and compounds makes it possible to implement a wide range of colors in any production process is this graphic or product. Formerly the limitations of series production allowed a small variety of colors and reasons, and the consumer had access to few options at the time of purchase. Today the companies make use of color in ceaseless products in order to differentiate them from competitors, which awakens an alert during the creative process of designer: How To properly apply the colors to the products? This Article aims at helping these (...)

ABSTRACT: The article is a reflection on the possibility of using diagrams in the construction and analysis of Visual Identity Sustems and is framed in a doctoral research on the subject. Synthesizes a combination of the literature review and case studies, performed in observation of professional practice, which served for the construction of a Model which aims to clarify the constituents of these systems, increasing the decisison power on the design project in this context. Also, include, a summary of some of the results of the practical application of the Model, showing the ability of (...)

ABSTRACT: This proposal refers to the city of Corporate Communications of Tábua. The importance of graphical representation of cities and towns is no longer the only innovative contribution. In the thirties of the twentieth century, cities and towns gained a graphi­cal structuring in order to align them through municipal coats of arms. The coat of arms remain even today as graphic assumed prominence to local authorities. It is present in the protocol as a symbol of municipal city and vilage is used in particular in support of institutional communication. In recent decades, cities (...)

ABSTRACT: The purpose of this communication is to present a reflection on the importance of design as a transmitter of cultural identity in the creation of a local identity. Discuss the importance of material and immaterial culture as a differentiating factor in building a visual identity associated with a site, since the cultural diversity takes many forms across time and space, culture while transmitting messages should be taken and understood as an essential element in the representation of the site. Any city or parish needs an image that gives you visibility, not only nationally but also (...)

ABSTRACT: Photo/typo/graphic Design is a representation that arises from the relationship between Graphic Design, Photography and Typography — it comes from the concept of Photo/Graphic Design, created by Allen Hurlburt in 1985 and the concept of Typophoto, created by László Moholy-Nagy in 1925. ‘Foto/gráfica no es un término nuevo, sino una nueva mirada a una expresión que ingresó en el lenguaje hace aproximadamente ciento cincuenta años’ (Hurlburt, 1985, p. 9). The term Photo/Graphic Design was first used by John Herschel (...)

ABSTRACT: The corporate identity of a company or institution is evidenced through internal and external communication elements, the production environment and / or care that is provided to the customer at the presentation of staff, and also through stationary. In this sense, the research aims to materialize the values associated with the brand IPCB, and allow delineating various levels of corporate communication strategy for adaptation to different target. In research methodology, in a first phase, it is necessary to review the literature related to the issue in question to clarify concepts (...)

ABSTRACT: This Article focuses on the relationship between the social representations and the typographic expression in building brands without symbol. The guiding objective is to know the symbolic process that occurs on the public interaction with the brands in order to create a footwear brand whose audience -target are classes B and C. For it, logos will be analyzed, from the point of view of the reader, to identify the legible connotation in the formal characteristics of the typography that compose brands.   KEYWORDS: Social Representations; Social Imaginary; Typography; Logotype; (...)

ABSTRACT: Violence and abuses of chilhood are a dramatic issue neglected even if widely diffused all over the world crossing all cultures and social status. Many social communication campaigns faced this issue and visually represented all the aspects of brutality toward children, through a specific visual lexicon of the altered emotional and psychological condition abused children feel. This lexicon stimulates a deep reflection, through its means and meanings, the condition the victim experiences and the consequences connected to the phenomenon. These forms of design for social communication (...)

ABSTRACT: A city brand is a tool that makes use of graphic-expressive elements to symbolize situations experienced in a certain place or advocate the establishment of guidelines adopted for its promotion and development. This paper presents a semiotic reading of "Floripa Inteligente" brand as a graphic representation of a city branding project developed by LOGO/UFSC. It focuses on the presentation of the theoretical basis applied to the development of this brand in order to communicate a thought and management politics for developing Florianópolis as a smart city as a focus (...)

ABSTRACT: Every year companies such as Interbrand announce a ranking of the most valuable brands. In this analysis the company takes into consideration facts such as the ability to influence brand loyalty and consumers. In this way it’s possible to notice design as a generator of differentiation and brand value through the management of brand identity with a focus on the consumer. In this context will be noticed changes in the behavior of both companies now see the design a means to leverage the competitive potential, as the consumer starts to interact with different companies and (...)

ABSTRACT: We try to approach, review and reflect what leads a person to collect labels. In the world of graphic design of labels, specifically the design of food products, it is an interesting point since the fact collecting related to graphic design. If graphic design achieves to combine two opposite worlds: the producer’s and the consumer’s, not only is the product presented to the consumer as a result of an enterprise under the strong premise to communicate the customer that he is obviously before the product he needs, but also takes the latter, in some cases, to gather and (...)

ABSTRACT: This article deals with the issues that led to the renewal graphic designer skills, mainly with regard to the technological development of the tools that this professional has at its disposal. All the graphic arts industry – pre-press, press and post-press – has changed considerably mainly technological, organizational and methodological level that lead graphic designer to adapt and develop new areas that were delivered only to graphic producers. These technological developments have led to the graphic arts sector gradually turn into a printing industry, with no space for (...)

ABSTRACT: In an increasingly competitive environment, brands assist in the identification and differentiation of a product, service, territory or place process, becoming increasingly important in the achievement of their recognition in front of your audience. As companies seek to stand before the competition, countries compete to get the attention of tourists and investors. Peru, realizing the need to attract and boost exports, investments and tourism, redesigned its visual identity and presented it in 2011. This study was conducted from a literature review and a case study of Peru& (...)

ABSTRACT: Most people do not realize that the packaging for horticultural contained living beings. These packages have specific meanings and uses that deserve to be cataloged in a particular category and not in the general category of food packaging. Living beings contained therein belong to various types, species and categories, and have unique essential qualities, organoleptic properties and sensory characteristics. Therefore, the packaging for horticultural, and its development process, must respect the unique character of each product. Failure to comply with this unique character have (...)

ABSTRACT: We try to approach, review and reflect on the purpose of packaging, which is just the one to design a suitable container to preserve and protect a product for its consumption, throughout the entire history of mankind. Thus, once these objectives have been achieved, our study focuses on how humans have advanced within the arts of design, providing its product with sufficient competitiveness, which is so necessary in an increasingly competitive and globalized market.   KEY WORDS: Packaging, Graphics design, container. (...)

ABSTRACT: This study aims to understand the process of memorization of Brand marks particularly, revealing relation between eye-tracking parameters and short-term memorization of Brand marks (logotype and symbol). Design/methodology/approach – The study was conducted online through BrainAnswer tool, using eye-tracker and questionnaire, with 63 Portuguese olive oil consumers. Consumers were asked to visualize a 15 olive oil brands marks panel, followed by a distraction process after which they were asked to identify the sawed Brand marks now mixed with others. The results show that (...)

ABSTRACT: The following research focuses on Brito Capelo Street, located in the town of Matosinhos, northwest of Portugal. Matosinhos is an important harbour town, with a wide coastline and an ancestral connection to the ocean, to fishing and to the fish preserves industry. Brito Capelo Street is its main artery: having suffered a significant loss concerning urban character and identity during the late 20th century, in the last decade this street has been subject to a rehabilitation process developed within the City Hall’s strategy for new emphasis regarding design and architecture (...)

ABSTRACT: This paper aims to be a reflection on how the design of the visual identity varies with the Corporate Identity, which in turn changes with the culture and times. Corporations of the new economy are governed by a different logic of conduct and through principles that can hit in the functioning of corporations based in tangible aspects and capital. Globalization has changed the logic of markets, and corporations and universities must be prepared to give new, genuine and reliable answers. In the context of the classroom, Visual Identity design education must ensure that the student is (...)

ABSTRACT: Methodologies organize the project steps to follow. Based on this, the TXM Branding methodology aims to contribute to processes related to think, experience and manage brands. Talking about experiencing, this study raises the question of how the visual merchandising strategies can be coupled in a way that contributes to the assets of the brand in a point of sale in order to generate a sensorial brand experience. Therefore, it is expected to present this new design methodology as another alternative of project design control and also, bring it to the practice of visual merchandising. (...)

ABSTRACT: The aim of this paper is to present a set of reflections on the importance of Design in promoting cultural identity of a country, through the identification, development and promotion of poetic cultural itineraries in order to provide physical and emotional experiences, and thus promote the identification of the people with their heritage, by participatory methods, establishing effective bridges between citizens and visitors, without neglecting the aesthetic and functional issues. In this case study, we explore the idea of realizing one route extending from north to south of (...)

ABSTRACT: The purpose of this article is to present a reflection on the importance of culture and heritage as transmitter of cultural identity, as the measure of an identity and image representing a community, and the contributions of design as a project that ensures the development of a construction of community identity. It discusses the importance of heritage and Culture as a differential factor for the construction of a local identity, since cultural diversity takes many forms through time and space. To assess and understand the local identity is necessary to waive the tangible and (...)

ABSTRACT: The mobility and greater affluence of people to certain places or attractives, raised the need to target these people in an unknown space and communicate basic messages in a universal language, expressed through information and guidance systems, in order to facilitate the understanding and reduction of written messages in any language. The information and guidance systems are not developed in a systematic way and it is not know one applied methodology to projects, in terms of graphic development, in management terms, planning, development and application. To achieve this (...)